Because you deserve beauty that doesn’t come with a chemistry degree.

At SB, everything starts clean: simple ingredients, no weird stuff, no twenty-line labels. Just formulas your skin actually understands and needs.

But what really built SB is YOU. The late-night DMs, the 2 AM testing sessions, the chaos,the honesty, the “can we make this better?” moments, that’s the community that shapes every product we launch.

Our lineup isn’t random; it’s a collection of things you asked for, things you needed, and things we perfected together until they earned their spot.

Clean formulas. Real people. Your fingerprints on every product.

That’s SB for you.