The real problem? We forgot how to PAUSE!
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We've done it all.
From biohacking tricks, to creating productivity systems for our productivity systems, to a 12 step skincare routine that leaves you heaving like you've just run a marathon, everything in our life has been optimized and turned into a performance metric. And somewhere in all that optimization, we lost the plot: the body doesn't need more.
It needs pause.
The science behind sacred pause:
This year, lent and ramadan converge in one rare overlap. While one spans 40 days and the other 30, these sacred occasions remind us of one essential thing: the importance of grounding ourselves in rituals and slow moments that make way for new beginnings.
Because reduction creates space for renewal.
Now we're letting science speak: while fasting states show numerous benefits in regards to skin renewal and inflammation reduction according to Cell Metabolism, water loss remains a huge problem during fasting hours, making your skin flaky, dry and more receptive to absorb anything you give it.
In other words, when you consume less, your body takes in what you give it more efficiently (we know, it's weird...)
The art of choosing the right products:
If neuroscience can agree on what thing, it's that "ritualistic behavior reduces cortisol by up to 18%". The act of applying body care at the same time each day creates moments that anchor us and signal to our brains and nervous system "it's time to take a moment, wind down and relax".
That's why, from the 100 different options thrown at you everyday, you need to choose the RIGHT body care for your skin!!
And we simplified that process for you. Please welcome to the stage:
Sweet Oriental Musk Ritual, a collection made of sweet dreams and silky soft skin!
At the end of a long and hectic day, we do not want you reaching for 15 different products, so we made it simple with just 2 :
A Body Scrub meant to scrub away the day's dullness and a Body Butter meant to breathe life, moisture and warmth back into your skin
The Invite:
Whether you're overwhelmed by work, study or just the needs of everyday life, we want you to make this promise to yourself:
At the end of each day or its start, dedicate 5 minutes for some "you" time. And over the next 30 days, watch your skin transform into the softest version of itself
Start with the scrub going in circular motions and rinse it off. Top it up with its twin, the whipped body butter to lock in moisture, scent and sweet dreams!
That's it: 2 hero products, 2 staples meant to live in your bathroom and on your skin