The Storytime

We started Serena's Bodyline because we believed bodycare should feel like a ritual, not a routine.

Every product we create is designed to bring the spa experience home. Quality first formulas, clean ingredients, and that quiet moment of care you deserve at the end of the day. No gimmicks, no overcomplicated steps. Just effective, clean body care that works.

What we stand for

We built SB on one rule: if you can't pronounce it, you probably don't need it. Simple formulas, real ingredients, nothing that makes you Google "is this safe?" at 2 AM. Your skin gets it. That's the point.

We're also committed to sustainability without compromise. From our packaging choices to our ingredient sourcing, we're building a brand that's as kind to the planet as it is to your skin. 

We're not perfect, but we're intentional, and we're always improving.

Our Foundation

Every product in our lineup exists because someone asked for it. The DMs, the voice notes, the "I tried it and here's what happened" texts—that's our R&D. You test, you're honest, we listen, we tweak. If it doesn't earn its spot, it doesn't launch.

Why we're here

Because you shouldn't have to choose between luxury and responsibility. Because bodycare should feel good in every sense. Because the best products are the ones you look forward to using—and understand.

We hope SB lives in your bathroom—the ritual you reach for after a long day, the moment that's just yours.

Welcome to SB. This is our story—and honestly, it's yours too.